Jan 18, 2018
In the last few weeks, I’ve been curating a lot of content in our Facebook community 30 Days To Sell Cars and on LinkedIn regarding the benefits of content marketing for your dealership. It’s a powerful way to increase the keywords associated with your dealership’s domain name, a sustainable way to control and multiply the relevant inbound links to your Website, and a hands-on strategy to increase your overall authority on the Internet as a car dealer in your area…
…but most of all, it’s an incredible way to generate leads from conquest customers for your dealership and sell more cars to vehicle shoppers outside of your database.
Unfortunately, most car dealers we are talking to have not yet put in place a structure to create new content on a regular basis to attract new customers. Other than updating their Website each month, making a few post on their Facebook page, filming a few inventory walkaround videos, or using their TV commercial on their YouTube channel... very few are making diligent and consistent efforts to dramatically increase the digital footprints associated with your dealership to allow vehicle shoppers to stumble on their content.
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