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30 Days To Sell Cars Podcast

The car business is the craziest business in the world… every month we wake up with new themes and new incentives and we only have 30 days to make the most of the new programs!

How do we get the message fast enough to our existing customers and more important… how do we attract vehicle buyers outside of our database and our customer lists?

In this podcast we help you decipher the fluff from the good stuff as we dive into the marketing strategies, tactics and secrets that will help your dealership set new sales records.

This is the “30 Days To Sell Cars” podcast… get ready for the ride!

Feb 5, 2018

What would happen if you stopped all the marketing you’re currently doing for your dealership? I mean, if you stopped your paid search ads, your Google Adwords ads, your Facebook ads, and any print, radio, TV or direct mail. What would be left about your dealership on the Web or in the real world to help you generate leads and capture prospects attention?

Sounds like a weird question, but it’s an important one you should ask yourself every month if you don’t want to be playing snakes and ladders with your dealership’s marketing. Remember the game? You begin on square one at the start of the game, and you try to move up. You catch a ladder, and you move up a few rows. You catch a snake, and you move back towards the bottom.

Many dealers run their dealership’s marketing the same way. They pay for search ads, and they get ahead on the first page of Google. They pay for Facebook ads, and they’re in everybody’s newsfeed. But at the end of every month, they catch that long snake close to the top that sends them right back to square one when the new month starts because, other than their paid positions, they have no residual content that could keep their dealership in front of their audience.

So let me ask you again. What would you have left online and in the real world to keep your dealership on the radar of potential prospects if you stopped paying for ads?

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