Feb 5, 2018
What would happen if you stopped all the marketing you’re currently doing for your dealership? I mean, if you stopped your paid search ads, your Google Adwords ads, your Facebook ads, and any print, radio, TV or direct mail. What would be left about your dealership on the Web or in the real world to help you generate leads and capture prospects attention?
Sounds like a weird question, but it’s an important one you should ask yourself every month if you don’t want to be playing snakes and ladders with your dealership’s marketing. Remember the game? You begin on square one at the start of the game, and you try to move up. You catch a ladder, and you move up a few rows. You catch a snake, and you move back towards the bottom.
Many dealers run their dealership’s marketing the same way. They pay for search ads, and they get ahead on the first page of Google. They pay for Facebook ads, and they’re in everybody’s newsfeed. But at the end of every month, they catch that long snake close to the top that sends them right back to square one when the new month starts because, other than their paid positions, they have no residual content that could keep their dealership in front of their audience.
So let me ask you again. What would you have left online and in the real world to keep your dealership on the radar of potential prospects if you stopped paying for ads?
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