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30 Days To Sell Cars Podcast

The car business is the craziest business in the world… every month we wake up with new themes and new incentives and we only have 30 days to make the most of the new programs!

How do we get the message fast enough to our existing customers and more important… how do we attract vehicle buyers outside of our database and our customer lists?

In this podcast we help you decipher the fluff from the good stuff as we dive into the marketing strategies, tactics and secrets that will help your dealership set new sales records.

This is the “30 Days To Sell Cars” podcast… get ready for the ride!

Apr 5, 2017

While the vast majority of car dealers like to target and invest their advertising budget towards intenders, or the 7%-9% of people that are in-market for their next vehicle; I like to focus my efforts on the other 92% of the population that are not currently seeking to change their vehicle.

Yes, you heard me correctly, I didn’t mix things up. I like to focus my efforts and the marketing dollars of my clients on people who are not looking to change their vehicle, and this is what you should also be doing.

Sounds ludicrous? Let me explain:

The car business is the most beautiful business in the world, and here’s why: Everybody 18-88 would change their vehicle today for something bigger, better, faster, or more fuel efficient; for something with more luxury, more technology, more cargo space, or simply to drive the latest model to satisfy an urge or make their neighbors, family members or co-workers a little jealous…

…but they think they can’t. And that’s why they are not actively in the market now.

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