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30 Days To Sell Cars Podcast

The car business is the craziest business in the world… every month we wake up with new themes and new incentives and we only have 30 days to make the most of the new programs!

How do we get the message fast enough to our existing customers and more important… how do we attract vehicle buyers outside of our database and our customer lists?

In this podcast we help you decipher the fluff from the good stuff as we dive into the marketing strategies, tactics and secrets that will help your dealership set new sales records.

This is the “30 Days To Sell Cars” podcast… get ready for the ride!

Apr 6, 2017

This week I want to give you one of the most important elements to conquest success: Framing!

If this is your first time hearing about Frames, pre-frames or framing, let me give you a little background information to set the stage.  The idea of framing comes from a field of study called NLP, short for Neuro-Linguistic Programming and it’s one of its most useful technique.

At its core, the concept of framing is based on the idea that the meaning or perception you have of any event, thing or person depends on how you frame it. If you change the frame, you change the meaning or the perception you have of the event, thing or person and with it, the way you respond.

Framing is something that we intuitively experience and use all the time in our daily lives, but surprisingly, it’s also something that most car dealers fail to include when they market to conquest customers. Why?

Why is something so obvious in our daily lives so foreign when we think of marketing vehicles?

Now you might be wondering how framing would work in the context of automotive advertising?

Listen to the podcast and discover how to use pre-frame bridges to sell more vehicles to conquest vehicle shoppers.


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