Apr 6, 2017
Your dealership Website is your biggest enemy when it comes to generating leads from conquest customers for your new car department.
Yes, I said it. I don’t want to be a doomsday prophet, but the end is near for traditional Websites. Now don’t take me wrong, I understand your dealership needs a Website. You have...
Apr 6, 2017
This week I want to give you one of the most important elements to conquest success: Framing!
If this is your first time hearing about Frames, pre-frames or framing, let me give you a little background information to set the stage. The idea of framing comes from a field of study called NLP, short for Neuro-Linguistic...
Apr 5, 2017
While the vast majority of car dealers like to target and invest their advertising budget towards intenders, or the 7%-9% of people that are in-market for their next vehicle; I like to focus my efforts on the other 92% of the population that are not currently seeking to change their vehicle.
Yes, you heard me correctly,...