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30 Days To Sell Cars Podcast

The car business is the craziest business in the world… every month we wake up with new themes and new incentives and we only have 30 days to make the most of the new programs!

How do we get the message fast enough to our existing customers and more important… how do we attract vehicle buyers outside of our database and our customer lists?

In this podcast we help you decipher the fluff from the good stuff as we dive into the marketing strategies, tactics and secrets that will help your dealership set new sales records.

This is the “30 Days To Sell Cars” podcast… get ready for the ride!

Apr 6, 2017

Your dealership Website is your biggest enemy when it comes to generating leads from conquest customers for your new car department.

Yes, I said it. I don’t want to be a doomsday prophet, but the end is near for traditional Websites. Now don’t take me wrong, I understand your dealership needs a Website. You have...

Apr 6, 2017

This week I want to give you one of the most important elements to conquest success: Framing!

If this is your first time hearing about Frames, pre-frames or framing, let me give you a little background information to set the stage.  The idea of framing comes from a field of study called NLP, short for Neuro-Linguistic...

Apr 5, 2017

While the vast majority of car dealers like to target and invest their advertising budget towards intenders, or the 7%-9% of people that are in-market for their next vehicle; I like to focus my efforts on the other 92% of the population that are not currently seeking to change their vehicle.

Yes, you heard me correctly,...