Apr 6, 2017
Your dealership Website is your biggest enemy when it comes to generating leads from conquest customers for your new car department.
Yes, I said it. I don’t want to be a doomsday prophet, but the end is near for traditional Websites. Now don’t take me wrong, I understand your dealership needs a Website. You have thousands of customers who need to interact with the different departments of your dealership throughout their ownership experience, and your Website is making sure these people can rapidly connect with a specific individual within your store. I’m talking from the sales side of things here.
Let me explain:
Most Websites are the equivalent of a brick wall for sales leads. Prospects come on your home page curious, excited by the promises made by your marketing and your advertising then they get visually and mentally “hit” with over 50 different places to click, rotating banners, images, videos, social media feeds and other elements that only distract from the initial sales message.
Unless you believe that a brochure can sell a vehicle, I don’t know why you would send any sale leads to a Website. Think about it. You’ve spent a ton of money on advertising to get an interested prospect to a place where the next step you want them to take is unclear!?! I know you want them to buy a vehicle but, practically speaking, what’s the next step you need them to take in the relationship so that it will lead them to the purchase of that new vehicle.
Listen to this episode and discover how sales funnels can help you leverage the power of robots to help you find quality leads and sell more vehicles!
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