Mar 9, 2021
In this episode, we continue our blitz through the Customer Acquisition Formula with stage 8 and Lead Nurturing. Research shows that most prospects need at least 5 touchpoints before taking action so let me show you how to automate the conversation with leads so you can sell more cars almost immediately from your current efforts. This is a show you don’t want to miss!
Hi, my name is Sean Cassy, and today, we are pursuing our journey through the Customer Acquisition Formula with one of the stages that offer the most leverage: Lead nurturing.
Your ability to following up with your leads and nurturing them to the point of fruition is what separates the professionals from the amateurs.
If you like to use the term “game-changer” this is one place in the Customer Acquisition Formula where you want to use it.
When you think that 50% of sales happen after the fifth follow-up, but the average sales representative will only make two attempts to reach a prospect, and 44% of them will give up after only one follow-up; I call this an opportunity for explosive growth!
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If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check out this free automotive training I created: https://event.webinarjam.com/register/2/474o7ag
But if you would like to get an automotive marketing audit to evaluate your readiness to face the weeks and months to come and learn how to position yourself and your dealership to maximize the speed of recovery, simply request some time with me using this link: https://www.turbomarketingsolutions.com/apply-strategy-session