Mar 10, 2021
In this episode, we plow through the 9th stage of the Automotive Customer Acquisition Formula and take a deep dive into Appointment Scheduling.
As you know, you can generate all the leads in the world, but if you can’t get prospects to show up for a sales conversation, you won’t sell any cars. This is the episode where we make sure you get your calendar full, so you don’t want to miss our show!
If the follow-up and lead nurturing stage can be defined as the “game-changer” step in the Customer Acquisition Formula, appointment scheduling is its controversial brother.
The reason is appointment scheduling has traditionally focused its efforts on booking sales appointments at the dealership’s physical location, but there’s tremendous pressure from consumers to change that model.
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If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check out this free automotive training I created: https://event.webinarjam.com/register/2/474o7ag
But if you would like to get an automotive marketing audit to evaluate your readiness to face the weeks and months to come and learn how to position yourself and your dealership to maximize the speed of recovery, simply request some time with me using this link: https://www.turbomarketingsolutions.com/apply-strategy-session
https://learn.turbomarketingsolutions.com/CustomerAcquisitionChecklist