Apr 12, 2020
In this episode, we’re taking back the bull by the horns and going back to the 12 stages of the Customer Acquisition Formula. It looks like the car business is going to be dealing with the effect of the health crisis for a while, so the most useful thing we can do is to lay the foundation of a scalable, predictable, consistent and profitable automotive customer acquisition machine.
I am sharing with you a crucial step that will make the difference between a poor, decent, good, or exceptional customer attraction machine; and that’s to define a precise goal you are looking to achieve.
It’s important to know what success looks like, or you won’t know when you get there or if you’re way off course.
Paul Arden said it well: “Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.”
Now that you have figured out in episode #5 of the podcast your WHY, and the core purpose and beliefs of your business, let’s define your goal.
If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check out this free automotive training I created.
But if you would like to get an automotive marketing audit to evaluate your readiness to face the weeks and months to come and learn how to position yourself and your dealership to maximize the speed of recovery, simply request some time with me using this link: https://www.turbomarketingsolutions.com/apply-strategy-session